Table of Contents

Discover the Surprising Differences Between Self-Publishing and Traditional Publishing and Choose Your Path to Success.

• Step 1: Choosing Your Path
• Step 2: Manuscript Submission
• Step 3: Editorial Process
• Step 4: Marketing Strategy
• Step 5: Book Promotion
• Step 6: Distribution Channels
• Step 7: Royalty Rates
• Step 8: Author Control

Contents

1. Step 1: Choosing Your Path
2. Step 2: Manuscript Submission
3. Step 3: Editorial Process
4. Step 4: Marketing Strategy
5. Step 5: Book Promotion
6. Step 6: Distribution Channels
7. Step 7: Royalty Rates
8. Step 8: Author Control
9. What is the Navigating Journey in Self-Publishing vs Traditional Publishing?
10. Who Has Author Control in Self-Publishing vs Traditional Publishing?
11. What Marketing Strategy Works Best for Self-Published and Traditionally Published Books?
12. Distribution Channels: Which One to Choose for Your Book -Self-publish or traditional publishing?
13. How to Promote Your Book as a self-publisher or traditionally published author?
14. Common Mistakes And Misconceptions

Step 1: Choosing Your Path

Action

Decide whether to self-publish or pursue traditional publishing.

Novel Insight

Self-publishing allows for more creative control and faster publication, while traditional publishing offers wider distribution and access to professional editing and marketing.

Risk Factors

Self-publishing requires more effort and investment in marketing and distribution, while traditional publishing may involve rejection and a longer timeline for publication.

Step 2: Manuscript Submission

Action

Submit your manuscript to a traditional publisher or prepare it for self-publishing.

Novel Insight

Traditional publishers typically require a query letter and sample chapters, while self-publishing requires formatting and cover design.

Risk Factors

Traditional publishers may reject your manuscript, while self-publishing may result in lower quality formatting and design if not done properly.

Step 3: Editorial Process

Action

Work with an editor to refine your manuscript.

Novel Insight

Traditional publishing offers access to professional editing, while self-publishing may require hiring an editor.

Risk Factors

Traditional publishing may involve significant changes to your manuscript, while self-publishing may result in lower quality editing if not done properly.

Step 4: Marketing Strategy

Action

Develop a marketing plan for your book.

Novel Insight

Traditional publishing offers access to professional marketing, while self-publishing requires more effort and investment in marketing.

Risk Factors

Traditional publishing may not allocate significant resources to marketing your book, while self-publishing may result in lower sales if marketing is not done properly.

Step 5: Book Promotion

Action

Promote your book through various channels.

Novel Insight

Self-publishing allows for more creative and personalized promotion, while traditional publishing may offer wider reach through established channels.

Risk Factors

Self-publishing may result in limited reach if promotion is not done properly, while traditional publishing may not allocate significant resources to promoting your book.

Step 6: Distribution Channels

Action

Choose distribution channels for your book.

Novel Insight

Traditional publishing offers wider distribution through established channels, while self-publishing allows for more control over distribution.

Risk Factors

Traditional publishing may limit your control over distribution, while self-publishing may result in limited distribution if not done properly.

Step 7: Royalty Rates

Action

Understand royalty rates for your chosen publishing path.

Novel Insight

Self-publishing offers higher royalty rates, while traditional publishing may offer lower rates but more established sales.

Risk Factors

Self-publishing may result in lower sales and income if not done properly, while traditional publishing may involve lower royalty rates and less control over pricing.

Step 8: Author Control

Action

Consider the level of control you want over your book.

Novel Insight

Self-publishing allows for more control over creative decisions and pricing, while traditional publishing may involve giving up some control in exchange for professional support.

Risk Factors

Self-publishing may result in lower quality if not done properly, while traditional publishing may involve giving up some creative control.

What is the Navigating Journey in Self-Publishing vs Traditional Publishing?

Step	Action	Novel Insight	Risk Factors
1	Decide on publishing path	Self-publishing allows for more creative control, while traditional publishing offers more resources and prestige	Self-publishing may require more financial investment upfront
2	Editing process	Hire a professional editor or use beta readers for feedback	Poor editing can harm book sales and reputation
3	Book cover design	Hire a professional designer or use pre-made templates	Poor cover design can deter potential readers
4	Printing and distribution	Use self-publishing platforms or traditional publishing houses	Self-publishing may require more effort in marketing and distribution
5	Marketing strategies	Utilize social media, book reviews, and book tours	Lack of marketing can result in low book sales
6	Royalties	Self-publishing offers higher royalties, while traditional publishing offers advances and royalties	Self-publishing may require more effort in sales to earn significant royalties
7	Publishing rights	Self-publishing allows for full ownership of publishing rights, while traditional publishing may require sharing of rights	Sharing of rights can limit future publishing opportunities
8	Author branding	Develop a consistent brand across all platforms and marketing materials	Poor branding can harm author reputation and book sales
9	Sales channels	Utilize online retailers, bookstores, and libraries	Limited sales channels can result in low book sales
10	Traditional publishing contracts	Consider hiring a literary agent to negotiate contracts	Poor contract negotiation can result in unfavorable terms
11	Query letters	Craft a compelling query letter to attract literary agents or publishers	Poor query letters can result in rejection
12	Advance payments	Traditional publishing may offer advance payments, while self-publishing requires upfront investment	Poor book sales can result in loss of investment
13	Book promotion	Utilize book trailers, book signings, and giveaways	Lack of promotion can result in low book sales
14	Self-publishing platforms	Research and compare different self-publishing platforms for best fit	Poor platform choice can result in limited resources and support

Who Has Author Control in Self-Publishing vs Traditional Publishing?

Step	Action	Novel Insight	Risk Factors
1	Editorial Control	In traditional publishing, the author has less control over the editorial process. The publisher’s editors may make significant changes to the manuscript. In self-publishing, the author has complete control over the editorial process.	In self-publishing, the author may not have access to professional editors, which could result in a lower quality product.
2	Marketing Decisions	In traditional publishing, the publisher makes most of the marketing decisions, including the book’s target audience and advertising strategy. In self-publishing, the author has complete control over the marketing decisions.	In self-publishing, the author may not have access to the same marketing resources as traditional publishers, which could result in lower sales.
3	Distribution Options	In traditional publishing, the publisher handles distribution to bookstores and online retailers. In self-publishing, the author must handle distribution themselves, but has more control over where the book is sold.	In self-publishing, the author may not have access to the same distribution channels as traditional publishers, which could limit the book’s reach.
4	Cover Design Choices	In traditional publishing, the publisher designs the book cover. In self-publishing, the author has complete control over the cover design.	In self-publishing, the author may not have access to professional designers, which could result in a less appealing cover.
5	Pricing Strategies	In traditional publishing, the publisher sets the book’s price. In self-publishing, the author has complete control over the pricing strategy.	In self-publishing, the author may not have access to the same pricing data as traditional publishers, which could result in an ineffective pricing strategy.
6	Royalty Rates	In traditional publishing, the author receives a percentage of the book’s sales as royalties. In self-publishing, the author receives a higher percentage of the book’s sales as royalties.	In self-publishing, the author may not have access to the same sales volume as traditional publishers, which could result in lower royalties.
7	Copyright Ownership	In traditional publishing, the publisher owns the copyright to the book. In self-publishing, the author retains the copyright to the book.	In self-publishing, the author is responsible for protecting their copyright, which could be challenging without legal expertise.
8	Contract Terms and Conditions	In traditional publishing, the publisher sets the contract terms and conditions. In self-publishing, the author sets the contract terms and conditions.	In self-publishing, the author may not have access to legal expertise, which could result in unfavorable contract terms.
9	Book Format Selection	In traditional publishing, the publisher determines the book’s format. In self-publishing, the author has complete control over the book’s format.	In self-publishing, the author may not have access to the same printing and binding options as traditional publishers, which could result in a lower quality product.
10	Revisions and Updates	In traditional publishing, the publisher may require the author to make revisions to the manuscript. In self-publishing, the author has complete control over revisions and updates.	In self-publishing, the author may not have access to professional editors, which could result in a lower quality product.
11	Release Date Determination	In traditional publishing, the publisher determines the book’s release date. In self-publishing, the author has complete control over the release date.	In self-publishing, the author may not have access to the same marketing resources as traditional publishers, which could result in lower sales.
12	Branding Opportunities	In traditional publishing, the publisher controls the book’s branding. In self-publishing, the author has complete control over the book’s branding.	In self-publishing, the author may not have access to the same branding resources as traditional publishers, which could result in a weaker brand.
13	Traditional Publishing Gatekeepers	In traditional publishing, the author must go through literary agents and publishers to get their book published. In self-publishing, the author can publish their book without going through gatekeepers.	In traditional publishing, the author may face rejection from literary agents and publishers, which could delay or prevent publication.
14	Self-Publishing Platform Limitations	In self-publishing, the author must use a self-publishing platform to publish their book. Each platform has its own limitations and requirements.	In self-publishing, the author may not have access to the same features and resources as traditional publishers, which could result in a lower quality product.

What Marketing Strategy Works Best for Self-Published and Traditionally Published Books?

Step	Action	Novel Insight	Risk Factors
1	Identify your target audience	Identifying your target audience is crucial for effective marketing. This involves understanding the demographics, interests, and behaviors of your potential readers.	Not identifying your target audience can result in ineffective marketing and wasted resources.
2	Develop an author brand	Developing an author brand helps establish your identity and reputation as a writer. This includes creating a consistent visual identity, tone, and message across all marketing channels.	Failing to develop an author brand can make it difficult for readers to connect with you and your work.
3	Utilize social media marketing	Social media marketing is a cost-effective way to reach a large audience and build a community around your book. This involves creating engaging content, interacting with followers, and utilizing paid advertising options.	Over-reliance on social media can lead to a lack of diversity in your marketing strategy and limited reach to non-social media users.
4	Implement email marketing	Email marketing is a powerful tool for building relationships with readers and promoting your book. This involves creating a mailing list, sending regular newsletters, and offering exclusive content or promotions.	Poorly executed email marketing can result in low open and click-through rates, and even unsubscribes.
5	Create content marketing	Content marketing involves creating valuable and informative content that attracts and engages potential readers. This includes blog posts, articles, videos, and podcasts.	Poorly executed content marketing can result in low engagement and a lack of interest in your book.
6	Seek book reviews	Book reviews are a crucial part of building credibility and increasing visibility for your book. This involves reaching out to book bloggers, reviewers, and influencers for honest reviews.	Negative reviews can harm your book’s reputation, and relying solely on positive reviews can come across as disingenuous.
7	Utilize advertising	Advertising can be an effective way to reach a large audience and increase book sales. This includes paid social media ads, Google ads, and Amazon ads.	Poorly targeted advertising can result in wasted resources and low conversion rates.
8	Engage in public relations	Public relations involves building relationships with media outlets and journalists to secure coverage for your book. This includes press releases, media kits, and pitching to relevant outlets.	Poorly executed public relations can result in a lack of media coverage and wasted resources.
9	Utilize influencer marketing	Influencer marketing involves partnering with social media influencers or bloggers to promote your book to their audience. This can increase visibility and credibility for your book.	Poorly executed influencer marketing can result in low engagement and a lack of interest in your book.
10	Utilize book trailers	Book trailers are a visual way to promote your book and generate interest. This involves creating a short video that showcases your book’s plot, characters, and themes.	Poorly executed book trailers can come across as amateurish and harm your book’s reputation.
11	Host book signings and events	Book signings and events are a great way to connect with readers and promote your book. This involves scheduling events at bookstores, libraries, and other relevant venues.	Poorly attended events can harm your book’s reputation and waste resources.
12	Utilize word-of-mouth advertising	Word-of-mouth advertising is a powerful tool for increasing book sales. This involves encouraging readers to recommend your book to their friends and family.	Lack of word-of-mouth advertising can result in limited reach and low book sales.
13	Cross-promote with other authors	Cross-promotion involves partnering with other authors to promote each other’s books. This can increase visibility and credibility for your book.	Poorly executed cross-promotion can result in a lack of interest in your book and harm your reputation.
14	Utilize search engine optimization (SEO)	SEO involves optimizing your website and online content to rank higher in search engine results. This can increase visibility and traffic to your website.	Poorly executed SEO can result in low search engine rankings and limited visibility.

Distribution Channels: Which One to Choose for Your Book -Self-publish or traditional publishing?

Step	Action	Novel Insight	Risk Factors
1	Determine your distribution goals	Consider the target audience, book format, and sales goals	Not considering these factors may lead to choosing the wrong distribution channel
2	Research traditional publishing options	Look for publishers that specialize in your genre and have a good track record	Traditional publishing may take longer and offer lower royalties
3	Research self-publishing options	Consider print-on-demand (POD) and e-book distribution options, as well as aggregators and direct-to-consumer sales	Self-publishing may require more upfront costs and marketing efforts
4	Evaluate distribution channels	Consider online retailers, brick-and-mortar bookstores, libraries and schools, and wholesale distribution options	Choosing the wrong distribution channel may limit your book’s reach
5	Determine pricing and royalties	Consider the cost of production, distribution fees, and marketing expenses	Setting the wrong price may affect sales and royalties
6	Develop a marketing and promotion plan	Consider social media, book reviews, and book signings	Not having a marketing plan may limit book sales
7	Manage rights	Consider copyright and licensing agreements	Not managing rights properly may lead to legal issues
8	Choose the best distribution channel	Consider the target audience, book format, and sales goals	Choosing the wrong distribution channel may limit book sales and royalties

How to Promote Your Book as a self-publisher or traditionally published author?

Step	Action	Novel Insight	Risk Factors
1	Create an author website	An author website is a central hub for readers to learn about you and your work. It can also serve as a platform for promoting your book and connecting with readers.	Poorly designed or outdated websites can turn off potential readers. Make sure your website is professional and easy to navigate.
2	Utilize social media marketing	Social media platforms like Twitter, Facebook, and Instagram can be powerful tools for promoting your book and connecting with readers. Share updates about your book, engage with followers, and use relevant hashtags to reach a wider audience.	It can be easy to get lost in the noise of social media. Make sure your posts are engaging and stand out from the crowd.
3	Build an email list and use email marketing	Email marketing can be a highly effective way to promote your book and keep readers engaged. Offer incentives for signing up, such as exclusive content or early access to new releases.	Spamming or bombarding subscribers with too many emails can lead to unsubscribes and a damaged reputation. Be strategic and respectful with your email marketing.
4	Write a blog	Blogging can help establish you as an authority in your genre and drive traffic to your website. Share insights about your writing process, book updates, and other relevant topics.	Consistency is key when it comes to blogging. Make sure you’re posting regularly and providing value to your readers.
5	Seek out book reviews	Positive book reviews can help build buzz and credibility for your book. Reach out to book bloggers, book clubs, and other reviewers to request reviews.	Negative reviews are always a risk, but they can also provide valuable feedback for improving your writing. Be open to constructive criticism.
6	Host a book launch event	A book launch event can help generate excitement and publicity for your book. Consider hosting a launch party, book signing, or other event to celebrate your release.	Hosting an event can be costly and time-consuming. Make sure you have a clear plan and budget in place before committing to an event.
7	Create a book trailer	A book trailer can be a visually engaging way to promote your book and give readers a taste of what to expect. Consider hiring a professional to create a high-quality trailer.	Poorly made book trailers can do more harm than good. Make sure your trailer is well-produced and accurately represents your book.
8	Use advertising	Advertising can help get your book in front of a wider audience. Consider using platforms like Facebook Ads or Google AdWords to target specific demographics.	Advertising can be expensive, and there’s no guarantee of success. Make sure you have a clear goal and budget in mind before investing in advertising.
9	Reach out to influencers	Influencers in your genre can help promote your book to their followers. Consider reaching out to book bloggers, bookstagrammers, and other influencers to request reviews or features.	Influencer outreach can be time-consuming and may not always yield results. Make sure you’re targeting the right influencers and providing value to them in return.
10	Create valuable content	Creating valuable content, such as writing tips or behind-the-scenes glimpses into your writing process, can help build your brand and engage readers. Consider creating a newsletter or other regular content to keep readers engaged.	Creating content can be time-consuming, so make sure you’re providing value to your readers and not just adding to the noise.
11	Optimize your website for search engines	Search engine optimization (SEO) can help your website rank higher in search engine results, making it easier for readers to find you. Consider using relevant keywords, optimizing your website’s structure, and building backlinks to improve your SEO.	SEO can be a complex and ever-changing field. Consider hiring a professional or doing extensive research before attempting to optimize your website yourself.

Common Mistakes And Misconceptions

Mistake/Misconception	Correct Viewpoint
Self-publishing is easier than traditional publishing.	While self-publishing may have fewer barriers to entry, it still requires a significant amount of work and investment in terms of editing, cover design, marketing, and distribution. Traditional publishing also involves a rigorous submission process but offers the support of an established team of professionals who can help with these tasks.
Traditional publishing guarantees success and fame.	While traditional publishers have more resources for marketing and distribution, there are no guarantees that a book will be successful or become a bestseller. Success depends on many factors such as quality writing, market demand, timing, competition, etc., which are beyond the control of publishers or authors. Self-published books can also achieve success through targeted marketing efforts and word-of-mouth recommendations from readers.
Self-publishing means sacrificing quality for speed/autonomy/profitability.	This is not necessarily true if authors invest time and money into professional editing services (e.g., developmental editing/copyediting/proofreading), cover design/layout/formatting/printing/distribution/marketing/promotion/publicity/reviews/beta reading/focus groups/etc., which can improve the overall quality of their books significantly compared to those without such investments or expertise in these areas. Autonomy does not mean lack of accountability; self-published authors must still adhere to industry standards for content accuracy/legality/originality/authenticity/respectfulness/inclusivity/diversity/etc., just like traditionally published authors do.
Traditional publishing means giving up creative control over your work.	While traditional publishers may request changes to manuscripts based on editorial feedback or market considerations (e.g., genre trends/readership preferences/sales potential), they generally respect authorial vision/intent/style/tone/themes/messages/etc., especially if they see commercial value in them. Authors can negotiate contract terms that protect their rights and interests, such as retaining copyright ownership, receiving royalties/advances/bonuses/perks, having input on cover design/marketing strategy/timeline/etc., and being consulted on foreign translations/film adaptations/merchandising opportunities.
Self-publishing is only for authors who can’t get a traditional publishing deal.	While self-publishing may be a viable alternative for authors who have been rejected by traditional publishers or prefer to bypass the submission process altogether, it is not limited to these groups. Many successful self-published authors choose this path because they want more creative control over their work, faster turnaround times from manuscript to publication, higher royalty rates per sale (e.g., 70% vs. 10-15%), direct access to readership feedback/reviews/rankings/sales data/analytics/etc., and greater flexibility in terms of pricing/promotions/discounts/bundling/etc.
Traditional publishing is outdated and irrelevant in the digital age.	While it’s true that digital technologies have disrupted many aspects of the book industry (e.g., e-books/audio books/print-on-demand/digital marketing/social media platforms), traditional publishing still plays a significant role in shaping literary culture and influencing public discourse through its gatekeeping function (i.e., selecting manuscripts based on editorial criteria). Traditional publishers also offer valuable services beyond printing/distribution/marketing/promotion/publicity/reviews/editing/design/layout/formatting/copyright/legal advice/etc., such as networking with other professionals/authors/booksellers/librarians/literary agents/book clubs/media outlets/conferences/festivals/workshops/grants/prizes/awards/etc. These connections can help authors build their careers and reputations over time while expanding their readership base across different markets/platforms/formats/languages/cultures/geographies.